Our Story
About Hatari Spirits
Vodka is made from potatoes (originally from the Americas) and is considered to be from Russia. Whiskey is made from grains and is considered to be from Scotland and Ireland. Rum is made from sugarcane (originally from south-east Asia) and is considered to be from the Caribbean. Tequila is made from agave and is considered to be from Mexico. Gin is made from juniper and is considered to be from the Netherlands and England. Brandy is typically made from grapes and is considered to be from France.
Hatari (the Swahili word for “danger”) is a revolutionary new category of alcoholic spirit made from 12 indigenous African widely known throughout Sub-Saharan Africa for possessing a variety of desriable properties and is “The Spirit of the Motherland.”
Why We are Different
By offering unique and bold local flavour profiles as well as by using botanicals known for their aphrodisiac qualities, we want to be “The Spirit of the Motherland” creating an entirely new product category in the alcoholic spirits market with the aim of building a worldwide perception of linking Hatari with Africa in a similar way that vodka might be associated with Russia or whiskey might be associated with Scotland and Ireland.
We aim to evoke the spirit of the motherland by enlisting fresh and forward thinking; emphasising, accentuating and embracing originality and ‘the peculiar’, which will be seen through our marketing.
Vision
To grow a revolutionary African alcoholic spirit with the aim of being known worldwide as “The Spirit of the Motherland” and being seen as being a leading African lifestyle brand.
Professional Team
Discover the Elegance, Embrace the Tradition
Embrace the Spirit of the Motherland with a unique blend of 12 indigenous botanicals set to create a revolutionary category of African spirit and a pan-African lifestyle brand.
PROFESSIONAL TEAM
Discover the Faces Behind the Team
Get to know the faces behind Hatari Spirits, and discover the stories that fuel our dedication to excellence.
Christopher Plummer
Managing Director
Brian Ayo
Logistics Coordinator
Ray Willbern
Director
Join Our Journey
Embark on a journey with Hatari Spirits – a journey that transcends spirits and ventures into a realm where tradition meets modernity. With every bottle, we invite you to be a part of our story, our vision, and our commitment to bringing the extraordinary taste of Africa to the world.
Cheers to The Spirit of the Motherland